How you start a Facebook ads campaign 

The most significant part of social media is Facebook’s paid advertising campaign which reaches millions of active users within a short time.  If you want to utilize social media platforms vigorously, Facebook paid advertisement is a great way to reach your targeted goal. 

How you can filter data 

 

Facebook has plenty of data collection, and the data filtration process is excellent. The ways you can filter are: 

  • Education and job history
  • Interests
  • Income
  • Behaviors (like recent purchases)
  • Major life events
  • Political affiliation
  • Languages and so on 

The benefits of creating Facebook Ads 

Facebook ads are nothing but the dynamic wheels of your business. By using Facebook ads, you will have plenty of benefits. Just follow the steps on how you will be benefited.

Track ad performance in real-time

Another outstanding benefit of Facebook ads is Facebook pixel added to a website. By integrating the Facebook pixel code, you can quickly analyze the behavior and monitor the overall activities of users. Observing the real-time performance through Facebook performance is incredible. You can know the instant result of your profit or loss. In this way, you can expand or shorten your paid campaign and save your cost. 

Set up your goal before the campaign 

Firstly, you have to set up your goal, what you want to do, and what you want to have from this. You will take action based on your demand and your target. 

Step-by-Step Facebook Ads campaign Process 

First of all, you have to create an account. From this account, you will have the ads manager option. You must need a verified account to use the ad manager option. Unless you have created a business page, you should set up your business page. From your business page, you will have an automatic ad account. 

How to use the Facebook Ads Manager

Whenever you start a Facebook ad manager campaign, you have to use this from the Facebook ad manager tool. One can use this from the facebook campaign . From the Facebook ad manager campaign, you can use multiple ads. When you want to run your campaign, you can select one of the drop-down menus. You can also run your Facebook ads from your Android or apple. 

Fix your purpose and start 

You have to select the green button to create add. After clicking, you will have the objective campaign option, where you can customize ads based on your benefits. 

Awareness

It is one of the popular categories for creating ads. This awareness category will let you grow interested in your product or services. From this category, you can reach the maximum number of people with a small budget, which is quite challenging from other categories.  

Consideration

When you want to engage more people in your business, this is the best option for you. The primary purpose of use awareness is to promote your products or services. From this part, you will get people’s reactions, shares, comments, likes, and much more. 

Conversion

This category has been designed for selling purposes. Using this category can increase the conversion rate in no time. You can increase engagement and have more sales. From these ads, people get the chance to visit your shop. When you customize the ads categories appropriately, the possibilities are more to bring success from your ads campaign. It is mandatory to fix up a campaign name. 

Set your campaign budget

When running your ads, it is crucial to fix your budgets in two ways: Daily budget and lifetime budget. 

Daily Budget: You can set your budget based on daily. At the time of setting the daily budget, you can also specify the duration of time to show your ads. When the budget runs out, your ad will be stopped; the ad will be displayed automatically on the next day in the same way. 

Lifetime Budget: A lifetime budget is your entire budget in your campaign. You will fix a date before running your ads. The ads will be run until time is run out. 

 

Be specific about running your ads. 

Unless you are specific about your ads, the possibilities are less to have expected results. Because of this, you must narrow your targeted audience to have the best output from your campaign. Before starting ads, you must filter different ways, such as location, interest, age, language, etc. By ensuring better filtration, you can provide a better result. 

Choose your ad placements. 

 Ads will only be effective once the ad placement is set up appropriately. It is one of the highly crucial parts of getting the highest revenue. You must set up your ads based on your objective. The automatic option is also excellent for making ads effective much. When you choose the automated options, Facebook will set up the placement automatically. But Facebook also gives the option to customize based on several options that you can select as you love. 

  • Feeds: Ads in feeds ensure the highest visibility. 
  • Stories and Reels: write a sensuous story for your readers in the full-screen vertical ads. 
  • In-stream: Ads in the middle of the video when the audience is enjoying a video. 
  • Reels overlay: Let the audience visualize a banner or sticker on the short-form content.
  • Messages: The people who are already connected to your business send the updated letter on your business. 
  • In-article: Engage people through an informative article. 

If you want to have more information about the Facebook ads placements, you can have details there. 

 

Facebook’s photo ads specification 

  • Headline: 40 characters
  • Primary Text: 125 characters
  • File Type: JPG or PNG
  • Ratio: 1.91:1 to 1:1
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 30MB
  • Minimum Height: 600 pixels
  • Minimum Width: 600 pixels
  • Description: 30 characters

Facebook’s specs for video ads

  • Headline: 40 characters
  • Description: 30 characters
  • File Type: MP4, MOV, or GIF
  •  4:5 (for mobile only)
  • Ratio: 1:1 (for desktop or mobile)
  • Resolution: At least 1080 x 1080 pixels
  • Maximum File Size: 4GB
  • Video Duration: 1 second to 241 minutes
  • Minimum Height: 120 pixels
  • Minimum Width: 120 pixels
  • Primary Text: 125 characters

Facebook ads are the most exciting items in the business world. It brings a radical business change. If you love to add the wheels of your business, you can learn and starts a lucrative face book ads campaign. 

Leave a Comment

Your email address will not be published. Required fields are marked *

NEED HELP TO FLOURISH YOUR BUSINESS THROUGH SOCIAL MEDIA.

We can help you!